Owner Operator: Gregory Lee

Owner Operator: Gregory Lee

Goals

Improve branding, exposure and conversion via marketing, SEO, and design.

Services

Marketing • SEO • Design • Problem Solving • Management
  • Rich snippets and structured data
  • Local SEO
  • Internet marketing techniques and strategies
  • Marketing copy writing: including Dand Kennedy direct response
  • SEO: keyword analysis, on page optimization, cross linking, link building
  • Website architecture design
  • Sketching / ideation / brainstorming
  • Problem solving
  • Managing vendors and staff
  • Branding/corporate identity
  • Print and web layout
  • 3D modeling / rendering / animation
Applications • Languages
  • HTML, CSS, Some PHP
  • Camtasia/ Snagit/ Mindjet Manager and other visualization tools
  • Mindjet Manager
  • Various keyword analysis tools
  • Joomla! CMS/ WordPress Bog Platform
  • Photoshop/ Illustrator/ Quark
  • Flash/ Dreamweaver/ FrontPage
  • Alias|Wavefront/ Lightwave/ Rhino 3D
  • MS Office/ Google Docs/ Open Office
  • Salesforce.com
  • Plenty of others not worth mentionin

Associations and Certifications

Search Engine Optimization
  • SEMPO Atlanta
  • Atlanta SEO Meetup Group
  • Atlanta Web Design Group
U.S. Patents
  • 6010184 Child Support Device with Removable Seat Element
  • 6074007 Child Support Device with Slidable Seat Element

Education

University of Cincinnati:
  • College of Design, Art. Architecture and Planning
    (1994 – 1999)
  • Bachelor of Science in Design with a Certificate of Professional Practic for Industrial Design

Professional History

JAN 2010 – present

Medium Blue – Atlanta, GA: SEO Research and Development Specialist

Research and Develop Solutions for SEO Strategies in New Spaces and for Underperforming Clients

  • Developed on-site and off-site SEO strategy for international website covering 5 countries
  • Created Google, Bing and Yahoo Local SEO process for team to perform for clients
  • Initiated structured data optimization for videos, reviews, and products
  • Successfully submitted client into Google News results based on first click free condition of Google News terms
  • Identified and solved technical website and server issues for client websites identified as yielding poor SEO performance
  • Found new strategies to grow client SEO initiatives
  • Developed link building campaigns and strategies for client websites

2004 – 2010

GLiD – Charleston, SC: In-House Freelance Contractor for Internet Marketing Client

My roles: SEO, Direct Response Copy Writing, Graphic Design, Web Development, Account Manager working with clients and offshore work force

  • www.[contact_me_for_info].com – * Watch internet marketing video I created
  • www.[contact_me_for_info].org – * Joomla! CMS + WordPress Blog + Moodle CMS + PayPal Subscription
  • www.[contact_me_for_info].com – Part of micro-site strategy to dominate local market
  • www.[contact_me_for_info].us – Real estate marketing and SEO experiment in saturated market
  • www.[contact_me_for_info].net – Generate leads for B2B sales
  • www.[contact_me_for_info].com – * Aggressive sales copy and SEO for residential market
  • www.[contact_me_for_info].org – Generates leads for commercial and residential markets
  • www.[contact_me_for_info].org – Dominant sales generator for niche medical product
  • www.[contact_me_for_info].org – Search positioning draws high visibility customers
  • www.[contact_me_for_info].com – Effective SEO for commercial/residential/industrial catalog site

2003 – 2004

Anchor Sign – Graphic Designer, Illustration Artist

  • Created marketing plan and branding standards for $11 million company. Created new print advertising, website, proposals, RFPs, brochures, letterhead, etc.
  • (2/03-5/03) Designer & illustrator in fast paced environment to create environmental signage and presentations for national clients such as Blockbuster, Kinko’s, Starbucks, Quiznos, Skechers, EB Games, Extended Stay America, Thomasville Furnature and others

2001 – 2003

GLiD – Cincinnati, OH and Charleston, SC: Freelance Graphic and Industrial Design
Created logos/branding/identity systems, ads, packaging, website layouts as solo freelancer or with groups for these and other clients:

  • Fisher Design Firm – Worked with graphic and industrial designers in Cincinnati on packaging for Dial, Kroger, B&W, Palmolive
  • Slicker Web Army – Web site layout for various Charleston clients
  • Pratt-Thomas, Epting & Walker Attorneys At Law – Logo, print advertising and identity system
  • Radekopf & Associates – Logo, ID system, print and web ads for commercial real estate broker
  • Concise Concepts – Brainstorming, graphic design and corp identities for various Cincinnati clients
  • University Psychiatric Services: Center for Threat Assessment & Center for Brain Injury Assessment – Created logos and brochure.
  • Brocar Products – Developed products for the landscape industry, analyzed product patents, created catalog layout and magazine ads
  • Global Mortgage – Created print and online marketing materials for Charleston lending broker

1999 – 2001

Brocar Products – Cincinnati, OH: Graphic Designer, Industrial Designer
Industrial design, branding and oversaw initial manufacturing for product line: high chair, booster seat, diaper changing table and child restroom seat for commercial & hospitality markets.

  • Created product line name and identity through graphic and industrial design
  • Designed and managed branding on product, packaging, instructions, labels and print ads
  • Ensured quality and design intent with manufacturer engineers  and vendor

1997 – 1999

Chiron Diagnostics – Oberlin, OH: Industrial Design Co-op

  • Created concept sketches and models for medical products
  • Designed corrugated packaging

Index (now Fisher) Design – Cincinnati, OH: Industrial Design Co-op

  • Fabricated models for consumer electronics industry
  • Helped d eveloped packaging graphics for Proctor and Gamble