Have you decided to create a blog in addition to your main website? Is it time for a company blog?
How you setup your blog is crucial for SEO.
- Where To Install a Blog:
- Separate Domains?
- How to Integrate the Blog into the Main Website Architecture
- Optimize Website Navigation Anchor Text
- Optimize Blog Categories
- What to Remove from the Blog
Steps 1 and 2 (concerning blog location and navigation) were discussed in a previous article on the 5 step process to setup your blog for SEO. As a quick review of these two steps, the strategy for blog SEO is to integrate your blog within your main company website. Typical blog architecture creates a strong web of interlinking. Blogs also attract links from other blogs and directories. The inbound links hit the web-like framework of interlinking and spread authority throughout the blog. Search engines naturally view a blog as a tightly interlinked section of your website. That is why, if you want your blog to benefit your main website, it must be actively interlinked. That means, install it in a sub-folder of your main website, so link authority will count toward the domain, not toward a sub-domain or separate domain.
Step 3 is your first act of optimizing your blog using keywords. Imagine if you were a s search engine starting at the top level of your website. The first thing you read is the domain name. Optimize it. You might take a quick scan of the text near the top of the homepage, and then go right through the main navigation. What do each of the links say in the navigation? What is the file name of each page where they link? The internet is too big to read every inch of every website, so you pull what information you can from a quick preview. Using meaningful keywords in the main navigation anchor text and file names is only logical. And its something every SEO consultant can agree upon.
This concept carries right into the next topic, optimizing blog categories. …continue reading this SEO article »