Tagged:   Panda Algorithm

Symptoms of Panda Filter Penalty and Strategy to Escape the Filter

Google Panda Filter Strategy

I enjoy giving free SEO consultation and advice.  The following conversation string is copied out of emails between myself and the www.rocknrolltv.net website owner who filled out the BlendSEO contact form because she abruptly lost rankings for her blog.  Per the website owner’s request, I have omitted her name throughout the conversation.

The unifying theme you can learn from this conversation is that rich, unique content is essential for organic search engine visibility.  Content is what the search engines rank.  If you have content, optimization is a matter of finessing and organizing the content.  As you read below, the ranking problem is due to her website being caught by the PANDA filter.  After comparing competitors and with an understanding of what  degree of thin or duplicate content trips the PANDA filter, the proposed solution is based on content.  There are some great SEO tips in there as well.

Website Owner:

Hello.

I’m interested in possibly hiring your services to help me with our site. We seem to be hitting some penalties with Google. Our site is a music news video show with affiliates. The affiliates give us coupon codes which we have to push. Several of the promo code pages have slipped drastically in the Google rankings and I’m not sure why. I used to be #6 or #7 for “4inkjets coupon code” .. now I am down around #80 or so. This has happened with a few important keywords to me and my income! Please let me know how you work and if you think this is fixable.

Thanks. …continue reading this SEO article »

Updated: March 27, 2012

Google, Bing and Yahoo cracked down hard on duplicate content starting December 2010.  Penalties hit hardest on February 24, 2011 in the Google Panda algorithm update.  Bing and Yahoo rankings followed suite.

How To: The SEO Tools and Process to Address Duplicate Content

Comparison SEO Tool

An SEO services client with which we work has developed multiple websites for different brands, but the client recycled the content.  Instead of writing 100% unique text for each website, paragraphs and sometimes whole pages were used universally across multiple websites.  They were getting away without noticeable revenue loss, so despite existing duplicate content penalties (though not actual penalties – more accurately wasting crawl budget and possibly dividing link juice) on interior entry pages, the client decided it was not a big enough priority to rewrite all the content … until now.

February search engine algorithm updates penalized entire websites that have pages similar to any other site that the search engine credits as the originator. Even if words are rearranged and the brand name is switched out, the Google algorithm is not fooled.  Google chooses one website as the originator and penalizes the others.

In late 2010, various rankings started to slip.  On February 24th, clients with duplicate or similar content across different websites saw a total drop off for #1 ranked keyword phrases.   Google guidelines for duplicate content indicate that the algorithm perceives these similar pages as  “deliberately duplicated across domains in an attempt to manipulate search engine rankings or win more traffic“.

By the way, these guidelines were [initially] updated March 20, 2011, less than a month after the [first] Panda algorithm update.

Systematic Process of Identifying and Addressing Duplicate Pages

If you are intimately familiar with your websites, like this search engine optimization consultant is, you already know which pages are similar and possibly causing duplicate content penalties. If you are an SEO agency taking on a new client with duplicate content issues, leaving it up to you to figure out where the duplicates are within their online properties, then you may need a few SEO tools to help identify possible duplicate pages.

UPDATES: Google Panda Filter Dates

• Panda Update 1.0: Feb. 24, 2011
• Panda Update 2.0: April 11, 2011 (about 7 weeks later)
• Panda Update 2.1: May 10, 2011 (about  4 weeks later)
• Panda Update 2.2: June 16, 2011 (about 5 weeks later)
• Panda Update 2.3: July 23, 2011 (about 5 weeks later)
• Panda Update 2.4: August 12, 2011 (about 3 weeks later)
• Panda Update 2.5: September 28, 2011 (about 7 weeks later)
• Panda Update 2.51: October 9, 2011 (minor filter update about 2 weeks later)
• Panda Update 2.52: October 13, 2011 (minor filter update)
• Panda Update 3.0: October 19, 2011 (3 weeks later)
• Panda Update 3.1: November 18, 2011 (3 weeks later)
• Panda Update 3.2: January 18, 2012 (8 weeks later)
• Panda Update 3.3: February 28, 2012 (refresh to update index 6 weeks later)
• Panda Update 3.4: March 23, 2012 (refresh to update index 3.5 weeks later)
• Panda Update 3.5: April 19, 2012 (refresh to update index 4 weeks later)
• Panda Update 3.6: April 27, 2012 (refresh to update index 8 days later)

…continue reading this SEO article »

How the Demand Media Content Farm Works

If you are in the SEO business or work with a search engine optimization consultant, you’ve heard about the recent Google algorithm shift known as the Panda Algorithm update, Farmer update, or Content Farm update.

The big break on the story is in an interview between Cutts and Singhal of Google with Wired Magazine.

Here are the major take-aways as of now.

Little has been said about link farms.  The main issue seems to be your content, as apposed to your back links.  Scraper websites are those that automate content by republishing that which is already on other websites.  Content farms generate content with little value in order to capture search traffic.  Take a look at the info graphic about how the Demand Media content farm works [Source: OnlineMBA.com].

This is not a new issue.  Apparently, Google’s technology on how they filter, analyze and make decisions on duplicate content has changed.  As far as white-hat SEO, the rules are still the same.  The penalties just got a bit more serious.

…continue reading this SEO article »