GLiD has changed to Changing the Business Name and Website Domain Name
Change Site Domain Name – Keep the Traffic
I am changing my business name and the website domain name. How do I keep search engine traffic? What do I do for search engine optimization so that I don’t throw away my past SEO efforts? How do I redirect traffic from other websites and marketing to the new website?
If you are in this situation, there are two things to consider:
- people’s perception of the name change
- technical aspects of the name change for search engines and internet traffic
Name Change Perception
At the very least, I expect you will inform your current and potential customers and that the name will be changing before it happens. For example, I plan to change my business name from GLiD to Blend. The name change has been long overdue.
People may want to know why and what to expect? Will services change under the new name? Is management changing? For example, GLiD will be changing to Blend.
For GLiD, the core services have evolved from industrial design, to graphic design, to search engine optimization and internet marketing. GLiD initially was created for Greg Lee Industrial Design. Keeping the same name, the acronym transitioned to Greg Lee I.D. (for identity) and later to Greg Lee Intelligent Design (encompassing identity, print and web development). Since 2004, SEO and internet marketing slowly infused deeper into the services while providing extensive graphic design and website development while working in tandem with an influential internet marketer in Charleston, South Carolina.
The internet evolved and GLiD did too. Learning from experts in internet marketing and SEO, GLiD knowledge base grew. In January 2009, I moved the GLiD office to Atlanta, a hub for the internet marketing and SEO community. By January 2010, I began serving as the search engine optimization research and development department for the Atlanta internet marketing firm, Medium Blue. In summer of 2011, GLiD will transition to Blend, dropping industrial design to completely focus on SEO, website development and graphic design.
During the transition period, www.GLiD.us will be co-branded with banners advertising the name change to Blend. After the transition to Blend, there will still be prominent messages showing formerly GLiD, to address traffic from old links that promote GLiD. …continue reading this SEO article »
