Symptoms of Panda Filter Penalty and Strategy to Escape the Filter
Google Panda Filter Strategy
I enjoy giving free SEO consultation and advice. The following conversation string is copied out of emails between myself and the www.rocknrolltv.net website owner who filled out the BlendSEO contact form because she abruptly lost rankings for her blog. Per the website owner’s request, I have omitted her name throughout the conversation.
The unifying theme you can learn from this conversation is that rich, unique content is essential for organic search engine visibility. Content is what the search engines rank. If you have content, optimization is a matter of finessing and organizing the content. As you read below, the ranking problem is due to her website being caught by the PANDA filter. After comparing competitors and with an understanding of what degree of thin or duplicate content trips the PANDA filter, the proposed solution is based on content. There are some great SEO tips in there as well.
Website Owner:
Hello.
I’m interested in possibly hiring your services to help me with our site. We seem to be hitting some penalties with Google. Our site is a music news video show with affiliates. The affiliates give us coupon codes which we have to push. Several of the promo code pages have slipped drastically in the Google rankings and I’m not sure why. I used to be #6 or #7 for “4inkjets coupon code” .. now I am down around #80 or so. This has happened with a few important keywords to me and my income! Please let me know how you work and if you think this is fixable.
SEOmoz president Gillian Muessig, affectionately known as SEOmom, presented at the Online Marketing Summit July 19th, 2011. The event was held in Alpharetta, GA at a venue called Roam Atlanta, in the metro Atlanta area, about 20 minutes north of midtown Atlanta, where Blend SEO consultancy is located. Gillian Muessig revealed a glance at impressive and practical capabilities of SEOmoz software. Gillian’s prepared presentation hit all the SEO strategy essentials. She also gave insight on research performed by SEOmoz, keyword optimization strategies and answered questions about Google, Bing and Yahoo search engines. After her presentation, Gillian Muessig caught me up on some of the current social marketing and SEO research her son Rand Fishkin is up to. …continue reading this SEO article »
Little has been said about link farms. The main issue seems to be your content, as apposed to your back links. Scraper websites are those that automate content by republishing that which is already on other websites. Content farms generate content with little value in order to capture search traffic. Take a look at the info graphic about how the Demand Media content farm works [Source: OnlineMBA.com].
This is not a new issue. Apparently, Google’s technology on how they filter, analyze and make decisions on duplicate content has changed. As far as white-hat SEO, the rules are still the same. The penalties just got a bit more serious.
An essential part of SEO is designing your website so that it conforms to standards.
The below table of Microsoft Core fonts is no longer freely available from Microsoft, but these free standard fonts are available here, completely legally thanks to the terms of Microsoft’s font license.
When addressing duplicate content for SEO, the subject inevitably comes to 301 redirects and URL rewrites. However, what do you do when a client owns multiple websites and decides to combine websites into one domain, or eliminate a website domain? If content is left live on the old domain, it will duplicate the content on the new domain. Google may think the new domain is scraping content off the old domain and use the Panda filter to penalize the entire new domain.
The usual answer is… 301 redirect the old website to the new website.
But How Exactly?
Here’s the problem that always happens. They end up redirecting the homepage from the old website to the homepage of the new website. But what about all the interior pages? There may be hundreds of back links to interior pages that get completely wasted as soon as the old website is deleted. If you are hosting on a Microsoft IIs server, you may be limited without installing ISAPI or some other rewrite module. However, if you are hosting on an Apache server, the .htaccess file gives you an extremely flexible means of handling redirects.
Almost identical to Google Instant was LiveSearch, created by Yahoo R&D in 2005 and released on its lesser used property AllTheWeb. Why was this radical search concept not released on Yahoo search? At the time, Yahoo Search was barely surviving, and decision makers chose not to implement radical ideas in favor of smaller improvements.
See the video demonstration below of Yahoo’s instant search product on AllTheWeb.
Did you get an email from WordTracker about a Link Building webinar? Is it worth your time?
Frequently SEO consultants and SEO tool providers create and circulate videos promoted as how-to or help resource videos. But a lot of time these videos have little helpful content amidst a lot of marketing. Want to save some time? This video by Ken McGaffin, Chief Marketing Officer of WordTracker is over an hour long. Here is my review of the video on linkbuilding, produced by WordTracker.
For starters, the webpage containing the video gives a list of How-To’s for the hardest parts of linkbuilding. It makes claims to solve the hardest problems in linkbuilding. However, on the outset of the video, you are given a list of some pretty elementary topics.
6 ways link building helps your website.
Why would another site link to yours
How to find quality link prospects
How to determine a quality link?
How to get organic links (backlinks without asking)
Pitfalls of most link building campaigns
How to Plan a blog campaign.
Keep reading below the video for my in depth review before you watch.
So I got onto Yahoo’s Wiki for Answers and decided to answer a few questions. Here’s my bio on Wiki answers for AnswersByGreg. Here is the answer to the question about CAD programs.
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