Recently Google has been displaying longer descriptions in search result…
Some hard learned real estate lessons spurred on the start of a new SEO project. Experiences with unethical real estate agents really motivated us to put our Atlanta house for sale by owner. Early this morning, I launched the blog with its first blog post into the wild. I’m trying out SEO Ultimate as the WordPress SEO plugin. It’s feature that sold me on trying it out was the rich snippet creator for places and reviews.
So far I wrote one nice long blog post of 1020 words. I optimized for terms related to for sale by owner with modifiers such as Atlanta, house, home and buyers agent. I plan to continue writing posts about the for sale by owner experience that people will find helpful who are considering the process. This will be the link bait. I also plan to make use of the places and review schema.org structured data and other bells and whistles in SEO Ultimate plugin.
As a future consideration, I’d like to re-skin the blog with a WordPress real estate template, put it on its own domain name, and open up the site for anyone to post their for sale by owner home. I think free for sale by owner listings would be great link bait and a wonderful way to enable the site to grow and provide something really helpful for people who need to sell their home but can’t afford to pay realtor commissions.