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4 Step Schema.org SEO Strategy & ROI for Microdata, Rich Snippets & Semantic Search

February 2, 2014 ♦

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Over the years business and SEO people have asked for my take on rich snippets, SEO schema.org tagging and structured data. These have been hot terms for advanced SEO and website optimization for several years. Now with mobile voice search and semantic search on the rise, schema.org optimization is moving…

2014 Prediction: Mobile SEO and Site Development

January 16, 2014 ♦

SEO Web Design & Graphic Design Services

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By now you should have heard enough buzz about the increase of mobile device usage to give mobile SEO some attention in 2014. It is my prediction that during 2014 Google will begin algorithmically enforcing the mobile SEO guideline updates it published near the end of 2013. To cover the…

Don’t Let Google Hummingbird Fool You: Misconception & Truth

November 16, 2013 ♦

SEO Business

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I'm hearing confusing and false statements about Google Hummingbird, missing keyword data, knowledge graph and social media from people trying to sell SEO and social media services. Even those who read my previous article on Hummingbird find themselves confusing the issues based on misleading messaging on the subject all over…

Animated Email: SEO Experiment to Regain Page 1

September 20, 2013 ♦

SEO Strategy Consulting

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The BKV website ranked as high as #3 for animated email, but then lost rankings completely. I believe the issue is because Google did not follow a 301 redirect quickly enough before following a robots.txt disallow rule for the old URL. I worked with our web development team on migrating…

Small Business Owners Complain Local SEO Generates Too Many Leads

August 12, 2013 ♦

Local SEO

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Do SEO consultants expect their clients to want more leads? Is it a good thing if customers seek you out? Apparently local SEO is too effective for driving leads to some small businesses. Once Google picks up the signals for a brand, the boost to visibility across all locations in…

SEO Consultant Ethics: Transparent Search Engine Optimization is the Best Policy

June 17, 2013 ♦

SEO Business

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1 Comment

Avoid the SEO Money Drain People want to pay for valuable results. A lot of SEO consultants slowly burn their clients and spread distrust & fear of shady SEO scammers. If you nickel & dime clients for requests that waste your time, you aren't selling high value services. If you…

Schema.org Microdata Examples for Rich Snippets: Place, Organization or Local Business?

June 6, 2013 ♦

Local SEO

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1 Comment

Update 6/15/2013: I had the microdata code in source code for this page, so it could be read by crawlers and you could see it in the microdata testing tool. However, I discovered it caused a glitch in Google+ sharing. I have now removed the schema.org microdata code from the…