It’s like doing math in your head, which is great, but there comes a point when you can no longer reverse engineer the formulaic changes.

If you pride yourself on reactive strategy… no bueno amigo. One day you won’t figure it out.

Using the notes that Greg shared from Eric, Erin, Loren (and me!) is the way to go. Build relationships, help each other out, create and share value with your target audience… They’ll come knocking when they’re ready to buy.