SEO & GEO Strategy Built for How People Search Today
Technical SEO, Content Strategy, AI Search & Organic Visibility Consulting
Search has changed.
Your customers aren’t just searching Google. They’re discovering brands through AI assistants, social platforms, forums, videos, traditional search results, and an increasingly fragmented digital journey.
Blend SEO helps organizations build organic visibility across that entire search ecosystem.
I’m Gregory Lee, an SEO strategist and consultant with nearly two decades of experience helping organizations solve complex search problems, build scalable content strategies, improve technical performance, and turn organic search into a measurable business channel.
Explore SEO Consulting Services
SEO Is No Longer Just About Rankings
Traditional SEO focused heavily on keywords, rankings, and traffic.
Those things still matter, but they’re no longer enough.
Search journeys now move between Google, AI-generated answers, online communities, social platforms, publisher content, brand websites, and other discovery environments.
Winning organic visibility requires understanding the topics your audience cares about, the questions they’re asking, where they’re searching, what information influences their decisions, and where your brand is missing from those conversations.
That’s the idea behind Blend SEO.
I blend technical SEO, content strategy, analytics, audience insights, AI search optimization, and other marketing disciplines into an integrated organic search strategy.
The goal isn’t simply to rank a webpage.
The goal is to make your brand discoverable, useful, authoritative, and measurable throughout the customer journey.
Learn more about Gregory Lee and the Blend SEO approach
SEO Consulting for Complex Organizations
I’ve spent my career helping brands solve SEO challenges that rarely have simple answers.
That includes enterprise websites with thousands or millions of URLs, complicated technical environments, multiple business units, competitive search landscapes, website migrations, content gaps, measurement challenges, and teams that need SEO integrated into their existing workflows.
Blend SEO provides senior-level strategy without separating strategy from execution.
Technical SEO
Identify and remove technical barriers that prevent search engines and AI systems from efficiently discovering, understanding, rendering, and evaluating your content.
Areas of focus include crawlability and indexation, JavaScript rendering, Core Web Vitals, site architecture, internal linking, structured data and schema, canonicals, redirects, XML sitemaps, website migrations, and technical QA.
Content & Topic Strategy
Build content around what your audience actually needs throughout the customer journey.
I use search data, competitive research, audience questions, SERP analysis, topic relationships, and emerging AI search behavior to identify opportunities and turn them into actionable content roadmaps.
The result is a strategy that answers more than:
“What keywords should we target?”
It answers:
“What topics does our brand need to own?”
AI Search, AEO & GEO
Organic visibility increasingly extends beyond Google’s traditional search results.
Blend SEO helps organizations understand how their brands, products, services, and expertise appear within AI-driven search experiences and large language models.
This can include AI visibility audits, prompt and query research, citation and mention analysis, entity optimization, semantic content strategy, Knowledge Graph opportunities, passage-level optimization, competitive AI visibility analysis, and synthetic query testing.
The objective isn’t chasing an acronym.
It’s understanding how information about your brand is discovered, interpreted, connected, and surfaced as search evolves.
SEO Measurement & Analytics
SEO recommendations should connect to measurable outcomes.
I help organizations move beyond ranking reports toward reporting frameworks that explain what organic search is accomplishing for the business.
This can include SEO forecasting, GA4/Adobe Analytics and Google Search Console analysis, DataStudio dashboards, opportunity sizing, content performance, conversion analysis, competitive benchmarking, and executive reporting.
Learn more about SEO consulting services
Enterprise Experience. Independent Consulting.
Before expanding Blend SEO as an independent consultancy, I spent years leading SEO strategy within agencies and working with major brands across financial services, healthcare, retail, technology, transportation, home services, and other highly competitive industries.
My experience includes SEO work for brands such as:
Truist • Dell Secureworks • Levi Strauss & Co. • American Eagle • Aerie • DSW • Highmark Health • Allegheny Health Network • ParkMobile • Orkin • Roadie • Discover Home Loans • Delta Community Credit Union • March of Dimes
I’ve worked across technical SEO, enterprise content strategy, migrations, forecasting, analytics, programmatic SEO, cross-functional implementation, and emerging AI search strategy.
That experience has taught me something important:
The best SEO strategy isn’t created in an SEO silo.
It has to work with developers, writers, UX teams, analytics teams, product teams, communications teams, media teams, executives, and ultimately the people searching for answers.
That’s where the Blend in Blend SEO comes from.
Strategy That Can Actually Be Implemented
An SEO audit isn’t valuable because it contains 100 recommendations.
It’s valuable when the organization knows what to do next, why it matters, who needs to be involved, and what impact the work could produce.
My consulting approach emphasizes:
Prioritization — Separate high-impact opportunities from SEO busywork.
Business Impact — Connect recommendations to traffic, visibility, conversions, revenue, or other meaningful objectives.
Implementation — Translate SEO requirements into recommendations developers, writers, designers, and stakeholders can actually execute.
Measurement — Establish how success will be evaluated before and after the work launches.
Knowledge Transfer — Help internal teams understand the reasoning behind the strategy so SEO becomes part of how the organization operates.
Nearly Two Decades in Search
I’ve worked in SEO long enough to see search evolve from ten blue links to universal search, mobile-first indexing, featured snippets, entity-based search, zero-click experiences, generative AI, and today’s rapidly changing search landscape.
The technology keeps changing.
The fundamental challenge doesn’t:
Understand what people need and make it easy for search systems to connect them with the best answer.
My work has been recognized with the BrightEdge Share23 Michael Kirchhoff Technical SEO Award for technical SEO excellence.
But the experience I bring to clients isn’t limited to technical SEO.
It’s the ability to connect technical SEO + content + data + audience behavior + AI search + business strategy into one organic visibility program.
That’s Blend SEO.
How I Can Help
Organizations typically bring me in when they need to:
- Diagnose why organic visibility or traffic isn’t performing as expected
- Build or rebuild an enterprise SEO strategy
- Identify technical SEO problems and prioritize fixes
- Develop a scalable content and topic roadmap
- Prepare for or recover from a website migration
- Improve SEO measurement and forecasting
- Understand their visibility in AI search and LLMs
- Identify competitive content and search gaps
- Develop SEO requirements for development teams
- Train internal marketing, content, or technical teams
- Add senior SEO expertise without hiring another full-time employee
- Provide specialized SEO support to an agency or internal team
Engagements can range from focused consulting projects to ongoing strategic support.
Let’s Talk About Your Search Opportunity
You don’t necessarily need another 100-page SEO audit.
You may need someone who can look across your technical environment, content, competitors, audience behavior, data, and emerging search landscape and determine:
Where are the biggest opportunities?
What’s preventing us from capturing them?
What should we do first?
That’s the type of problem Blend SEO is built to solve.
Gregory Lee
SEO Consultant & Founder, Blend SEO