Gregory Lee: Blend SEO Director, Owner, Operator

I’m Gregory Lee, and Blend SEO is my consulting business and SEO driven, integrated marketing approach.

My Approach, Why You Must Blend SEO

Anything that happens, whether in the real world or online, has an impact online. People are always online – recording, writing, posting, sharing and reviewing. It used to just be journalists, entertainers, bloggers and influencers – but now everyone is a content creator. Even your competitors, vendors, suppliers and customers.

Your brand, its comms, and owned online properties are surrounded by an ocean of content. People are using search, forums, social feeds and LLMs to filter through it all. Emerging search and AI technology is helping them by packaging up conversations, topics, arguments and stories into neater, easier to consume packages of content.

The job of SEO is to filter through this ocean to find ripples of topics and messages that can lead to your brand’s conversions. And figure out how to point those ripples at your brand and make them into waves. But to make the biggest waves, you must blend SEO with content, social, comms, and media.

Your Content Roadmap Drives the Blend

This approach, to blend SEO, looks at any communications and optimizes them to boost your visibility throughout a customer’s online journey. It considers your audiences and all their touch points with online content as they progress through research, consideration, decision and advocacy.  Your team must fill content gaps where you brand is not present in the conversations or topic clusters along the customer journey. Adding that content to your website makes the ripple. But to make it a wave, it needs to be pushed by other channels. A content roadmap for the website must also influence the broader PR and media strategy and contribute to social and email content calendars.

Technical SEO and Analytics – Table Stakes

Throughout my career, colleagues have often sought me out for help with technical SEO and analytics. Understanding core web vitals, solving rendering problems, writing schema markup, troubleshooting hreflang, figuring out obscure tags, understanding new technologies, building Looker Studio reports, using regex, pulling data from Google or Adobe Analytics, and even advanced use of Excel – all areas where SEO professionals turn to me. If you want you content found and performance measured, these things have to work. I’m happy to help!

Notable SEO Clients

My client experience includes American Eagle Outfitters/Aerie, Atkins, AT&T, Booz & Co., Children International, Delta Community Credit Union, Delta TechOps, Discover Financial Services, DSW, GE Lighting, Highmark Health, Invisible Fence, Levi Strauss & Co., March of Dimes, Orkin, ParkMobile, Raymour & Flanigan, Sandals/Beaches Resorts, Secureworks (Dell Technologies), Truist Bank, Wounded Warrior Project and others.

Quoted in Marketing Publications