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Quickly Show Local SEO Value with Search Intent

April 15, 2016 ♦

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The hard part about selling local SEO is that people don't realize how much impact it has on their brand. It's not just for storefront businesses. But that's where most marketing executives think it lives. Here's a quick way to introduce the impact of local SEO on a CMO or marketing exec…

4 Career Tips for Entry Level SEO: Think Like a Director

February 9, 2016 ♦

SEO Tips

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An open letter to SEO analysts, associates, interns, or junior SEO specialists who want to advance in their careers right now. These 4 easy tips will give you a mindset and attitude that will change how your supervisors thinks about you...regardless of your skill level and experience. If you are an entry-level…

Δ Freebase, Hummingbird’s Left Brain Becomes Wikidata

April 22, 2015 ♦

SEO Business

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You may have noticed more and more answer boxes in Google lately. Google's Hummingbird algorithm is its answer to semantic search -- to provide search results that are conversational. Freebase was first publicly available in March 2007 as a place for people to enter information and facts about the world…

📊 4 Line Long Descriptions in Google SERPs

April 17, 2015 ♦

SEO Strategy Consulting

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Recently Google has been displaying longer descriptions in search result pages. The META Description most recent best practice has been to include keywords and limit the length so the entire description can appear in listings when Google chooses to display it. The rationale is that Google does not necessarily include…

How are H1 Tags Used for SEO? Are Excessive H1’s Really Bad?

August 24, 2014 ♦

Website Optimization

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A client who I am consulting on changing his domain name asked me an unrelated SEO question about H1 tags. He received an external website audit that recommended removing excessive H1 tags from his sites. The funny thing about SEO audits (or rather the sad truth about SEO audits), is…

How to Setup Blog Tags for SEO Amidst Stricter Search Engine Rules

July 9, 2014 ♦

Blog Marketing

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Update: This article was previously published on Yahoo Voices, but has been moved here to my blog because the Yahoo Contributor Network was closed as Yahoo re-organizes its business efforts. This SearchEngineLand article alludes to closure due to Google's Panda updates that target content farms, destroying the traffic. I can…

Why Google Local Listings Drop

June 4, 2014 ♦

Local SEO

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SEO local listings fluctuated the last couple months and dropped across a few clients and our own site around the end of May. Listings often fluctuate, but this was a trend across a handful of clients at the same time. So naturally you ask, were there any known algorithm changes…