Gregory Lee, Author at Blend SEO

Rich Answers Doubled: Enable, Pause or Delete this SEO News?

December 2, 2019 ♦

♦

Google rich answers more than doubled since 2018 -- due to an explosion of image carousels Study of 1.4 million queries by Perficient Digital (slightly more than the 7 query study by WSJ that has been refuted across the search industry) saw an increase in total rich answers, driven mainly…

Top 3 SEO Mistakes When Migrating to Secure HTTPS

May 6, 2018 ♦

SEO Tips

♦

No Comments

Usually people say migrating to HTTPS is a pretty straight forward. But quite often my SEO audit reveals issues caused during secured hosting migration. Google wanted to remove barriers and gave some leeway in the SEO aspects. But it turns out, many people don't know where the leeway starts and…

My Favorite SEO Tools for the Consulting Agency

October 19, 2017 ♦

SEO Strategy Consulting

♦

No Comments

As an SEO director at a large privately owned marketing agency with brand clients, this is my setup of favorite SEO tools to have at hand. 977

4 New SEO Trends to Influence Search Visibility

April 11, 2017 ♦

SEO Tips

♦

No Comments

SEO is a fickle beast that is in constant flux. This causes SEO best practices to evolve over just a few short years. In turn, staying abreast of the latest SEO trends, and strategically leveraging them, is critical to earn a competitive edge. As more and more businesses jump on…

How Voice Search Effects Google Knowledge Graph

July 26, 2016 ♦

Structured Data, Website Optimization

♦

No Comments

When someone asks a question, they expect an answer. Naturally, the preferred response to voice search is a verbal answer. The next best thing is a picture. Google's Knowledge Panels are that picture. They are today's rich snippets. Now, the SEO gold is no longer being #1. It is being in…

5 Steps to Create a Digital Measurement Plan

May 26, 2016 ♦

SEO Strategy Consulting

♦

No Comments

If you are my new SEO client, one of the first things I include in your SEO plan is ensure we have good measurement and tracking in place. In fact, before signing on as a client, you may have seen line items in your SEO Proposal under New Client Onboarding for:…

Quickly Show Local SEO Value with Search Intent

April 15, 2016 ♦

Local SEO

♦

No Comments

The hard part about selling local SEO is that people don't realize how much impact it has on their brand. It's not just for storefront businesses. But that's where most marketing executives think it lives. Here's a quick way to introduce the impact of local SEO on a CMO or marketing exec…